Over Yonder

Over Yonder is a group of Australian bike-packing adventurers promoting a return to the great outdoors. They document travels and tales in the hope of inspiring others to get outside and explore this big, beautiful world, while also promoting a healthy, and sustainable, co-existence with nature.

We work with Over Yonder to bring this mission to life through branding, design, photography, and content.

Overview

The Over Yonder identity, and content branding, often take on attributes of the environments explored.

Creative direction, photography and design. Every Over Yonder adventure content piece is curated from start to finish. Every km is ridden, every photo taken from the road – with a view to online publication & distribution.

The Over Yonder online journal. Each adventure is published & archived here for future use by the bike-packing community.

Apparel design, including a collaborations with Attaquer.

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Custom bike designs.

Promotional materials and merchandise.

Credits:
Creative Direction @thehousebrand
Photography @thehousebrand
Edit & retouch @thehousebrand
Art direction & design @thehousebrand

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