Criterium White Bay

Criterium White Bay brings fast and furious racing action right into the heart of Sydney Harbour. Riders and runners race along the water’s edge, with spectacular views of the Sydney skyline as their backdrop. With a packed racing schedule that extends over two big nights under lights, Criterium White Bay is a cycling festival like no other.

We work with our sister company, The Events Co, to bring this festival to life - across branding, design, merchandise, photography, and content.


Creative and photography for Criterium White Bay.

Additional branding for The Spokes People – part of The Events Co – and the producer of the event.

Apparel, signage, and merchandise design.

Creative Direction @thehousebrand
Photography @thehousebrand*
Edit & retouch @thehousebrand
Art direction & design @thehousebrand

*Some photography on the Criterium White Bay website was not shot by The House Brand.
© 2020 The House Brand.
A company of The Department